When we launched Frontline two years ago, we raced to put together materials as quickly as possible so that we could continue and expand our work. A new logo, new website, new materials, etc. were put together without the benefit extensive planning on our part as we navigated the transition period.
Over time, we have made tweaks to the brand, and we are now working in earnest to elevate the organization’s visual appeal and digital presence.
Today, I am proud to announce the kickoff of those efforts with a new symbol that conveys the tone of our organization, the mission of this ministry, and the strength of our efforts – our logo now includes a uniquely designed Lion!
(Click the image above for a video of Cole explaining the new Frontline branding)
In the search for a symbol, we did not want to use stale, traditional political symbols. We wanted to move away from a Capitol building or images that evoke a message of an organization that is simply “policy-oriented” – we wanted to be clear that the WHY of what we do is about serving the Living King.
Scripture repeatedly refers to our Lord as a “Lion.” At Frontline, we are not an organization that does policy, politics, and culture in isolation. We engaged to advance the Cause of Christ, the King, and His Kingdom. We believe this symbol serves as a strong reminder of the WHO and the WHY.
This Lion also sends a signal of HOW we do what we do. As the King of Beasts, the idea of a Lion has a clear meaning in our culture. Scripture also makes several references that are pertinent to the approach that defines how we engage:
- Bold (Proverbs 28:1 “… the righteous are bold as a lion.”)
- Unafraid (Proverbs 30:30 “the lion, which is mightiest among beasts and does not turn back before any.”
- Victorious (Revelation 5:5 “…the Lion of the tribe of Judah, the root of David, has triumphed…”)
We also know that Lions are dominant, fierce, strategic, hold high leadership and status, and powerful. These are traits that Frontline seeks to model as a Christ-centered, Christ-focused organization that is also committed to building a strategically sound and politically potent infrastructure capable of achieving lasting wins in a practical world.
Those of you who know me, know this: I don’t think small – we have a big vision for Frontline!
In just a short period of time, we have already carved out a leadership position in our state. We are rapidly growing, and my hope is to see this ministry be a truly dominant force for the glory of King Jesus.
As we do so, it is my hope that this brand will become widely known, and this symbol will have a clear meaning across our state.
We look forward to blasting this Lion, this logo, and this brand everywhere!
Stay tuned for more exciting developments from Frontline.
For His Glory,
President, Frontline Policy